I've been a creative enthusiast since I was a kid. Long before I knew what design was, I was the kid redrawing logos from cereal boxes and rearranging furniture just to see if the room felt better.

That instinct grew into a career in graphic design. Branding, packaging, illustration. The kind of work where every choice is visible and everything is felt before it's understood.

But at some point, I started asking a different question. Not "does this look right?" but "does this actually work?" That question pulled me into product design, and I haven't looked back.

My first role was at Stayr, a B2B travel startup in Singapore. Sole designer. Two platforms. Founders and engineers on one side, real users on the other, and me in the middle figuring it out as I went. No playbook, no design team to ask. Just the work, and the deadline.

Then came Cyware Labs, and with it, one of the most humbling problem spaces I've encountered. Enterprise cybersecurity. Users who were security analysts, not browsing for fun but tracking real threats, making real calls, on platforms processing 15 billion objects. One confusing UI pattern wasn't an inconvenience. It was a liability. I spent 2.5 years there leading design across threat intelligence workflows, building a system that scaled across six product modules, and quietly cutting customer support dependency by 20%. Not through new features. Through clarity.